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vineri, 6 ianuarie 2012

Why You Need Web Analytics

Why You Need Web Analytics

by Joshua Guthrie

Ever heard of the phrase "winning by a nose"? Do you know where it came from? It came from horse races that ended in photo finishes where one horse ends up winning by just the tip of it's nose. Most horse races actually end that way - and the jockeys know it. That is why they are known for their disciplined training regimen. They are all too aware that winning means going the extra mile and fine tuning your strategy. This also applies to marketing online.

If your site is going to pull ahead, you need to know as much as possible about analytics. Including the many tools available online today. You can't bury your head in the sand and expect your site to climb through the ranks of the 266 million websites online today. The good news is there are many tools at your disposal to help get you where you want to be.

Many times a company will allocate all their time and money to creating awareness and generating traffic when they don't give a second though to analyzing how all those visitors interact with the site once they get there. Often times, conversion rates can improve by just knowing things such as traffic sources and click through rates.

Unless you become familiar with the ins and outs of the analytics, you'll never know if your site is performing as well as it should. You'll be flying blind and hoping for the best. Today there are too many step by step tutorials that make it very easy to understand how to use analytics to avoid them.

The worst thing you can do is assume your website is performing to the best of it's ability; there is always room for improvement. Use the tools available to you and make sure you are the one coming out ahead at the finish line.

Learn more about <a href='http://www.seevolution.com'>Analytics</a>. Stop by our site where you can find out all about <a href='http://www.seevolution.com/features'>Heat Maps</a> and what it can do for you.

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