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miercuri, 22 februarie 2012

Effective SEO Copywriting Tips that Give Results

Effective SEO Copywriting Tips that Give Results

by Tessa Slettek

Let's examine what SEO Copywriting exactly is. Search Engine Copywriting is merely the term for creating content that appeals to search engines, while not forgetting about the human readers. This innovative form of web writing can be frowned upon if it's not done in the correct way. In other words, SEO copywriting is a kind of a rewriting process of the existing written copy. Putting it out in the simplest manner, SEO copywriting is the art of developing content that thrives on targeted keywords. You can't just stuff your copy with related words you found in your Thesaurus and hope you'll rank in the search engines. <a href="http://www.geld-lenen.mobi/">geld lenen</a>

Your content must have the right density of keywords or else it will be considered spammy by all the major search engines. SEO Copywriters, then, are always mindful of their keyword densities when it comes to the content they write. Also, SEO copywriting differs from the regular copywriting because here your aim is to not only write for the search engines but also for the human readers who are looking for unique information. This system of writing isn't difficult, but there is a learning curve. Given below are a few effective tips that can help you on your road to efficient Search engine copywriting. <a href="http://www.geld-lenen.mobi/geldlenen/">lenen</a>

There must be a high content to code ratio when it comes to your SEO if you want long term results. So what is a high content to code ratio? Put in simple terms, your content to code ratio is the balance of text and code within your page. Check the source code on your page, which will show you the HTML code, so that you can determine what your balance currently is. Make sure your text is higher than your HTML code in order to reach a good ratio. Search engines look for this so make sure you get this right. By having more text and less code, the cleaner your site will be, and the higher you'll rank in the search engines.

Now that we know the do's, there are things you'll want to avoid when writing web copy. When writing copy, avoid Flash as it really interferes with your high ranking goals. Flash does nothing for SEO. Search engines are unable to read Flash and that's not to mention the fact that it takes forever to load.

Flash files contain information that won't be able to be indexed by the Search Engines, thus making them useless to SEO results. The entire concept of search engine optimization is to make your content more readable for the search engines. If you don't want to drive away your visitors, don't use Flash.

Finally, make sure you use 4-5 keywords maximum in your file names. It is a known fact that having keywords in your file name will help you with your SEO. Besides that, it makes sense to use these keywords when naming the directory where the file is located. Therefore, you'll want to focus on writing for the search engines if you wish to rank well and also gain organic traffic that converts.

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