by Sophia Armstrong
Article marketing rocks, and when it comes to getting free, targeted traffic, nothing comes close to it. One thing to remember about articles is that, and video, is what drives content on the net. So then you simply have to produce what people want and then market that information. Once you have proven your ability to provide people with what they yearn for, then that is truly the biggest part of the battle. You can expand your knowledge of article marketing and elevate your IM game at the same time.
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Make sure you're leveraging your articles so they have the maximum impact. That's right; unless and until you learn to leverage other sources, you won't get the maximum exposure that you deserve. Don't limit yourself to only publishing articles in the leading directories. Search for websites and blogs that might be interested in your content. Submit queries to authority sites with content similar to yours to see if they might want some articles. Becoming a guest blogger is a proven way to gain a broader audience. The more widely your articles get distributed, the more successful your article marketing efforts will be. This is the way to make your article marketing really count.
Always create articles that are written for your readers, as that's the real purpose of article marketing. You can focus on keywords, but don't let this interfere with your articles' readability. Take it easy with that keyword optimization of yours. Remember that the search engines are increasingly favoring articles that are valuable to readers rather than ones that are over optimized. It's the quality articles that people enjoy reading that get the most attention, traffic and backlinks in the long run. When people find value in your articles, and they get shared, then you start to rank in the search engines too. It's simple, really -don't make it complicated. When you choose to do article marketing, you are choosing a solid method but you must pay your learning dues with it. You can make article marketing work for you if you only give it the best you have. Just make the decision about what you want to do, and then go about doing it. Once this starts making you money, then never stop or look back from where you came from as it does not matter.
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