by Emma Cross
Once you start your path to becoming an Internet marketer, you must have at least some knowledge of search engine optimization. SEO, which stands for Search Engine Optimization, is utilized by Internet marketeers everywhere to increase the ranking results of their websites with the various search engines. Bing, Google and Yahoo will exposure your website to loads of targeted traffic who can visit and buy from you. The thing is, SEO is not as easy as it looks. In fact, if you aren't sure what you're doing, it can seem incredibly difficult. Here are some things that you need to know about SEO.
The best thing to do is use keyword phrases, rather than individual keywords. There is a possibility that you will over saturate your own content with a single word if you only concentrate on that one word. Stuffing, or over-saturating, is when you use a keyword too many times and your readers aren't happy with the results; search engines won't be, either!
These Search Engine Optimization protocols will not improve your ranking in a day. Google does not crawl the entire internet every day. The truth is that the Internet is just enormous! As a result, you have to be patient and wait for your ranking to arrive, no matter how hard you worked on your content and keywords. Google has to take a little time to search through all of the sites out there. Do not believe any service that promises you "the front page in 24 hours!" This is simply not possible. You'll have to cool your heels a bit and wait. Don't consider changing from one SEO technique to another or building new content from scratch until you've allowed what you've already implemented to work for a few months.
Always have a thoughtfully laid out site that is easy to browse. You'll know that you have to work on it if even you can't figure out how to get back to your home page. If you want to get to and remain at the top of the search engine rankings, you will need a site that reads well and is easily navigable. If your site is overflowing with ads and a visitor can't tell what's a link and what's not, you're not going to fare well in the page rankings. When it comes to readability and design, the old cliche, "Less is more," is the golden rule to follow.
Remember that the easiest method of SEO lies in putting your website in to the search engines via the proper channels. The major search engines have official submission forms that you can use to make sure that the search engines know about your site. Because it can take a few weeks or more to get the ball running this way, you really need to have patience with this process. Should you get into trouble over issues involving duplicated content with a different website, these can be a helpful resource. Not only that, but you will be gaining a great link to your site, and that's always great!
You should not be overly concerned with the page rank that is given to your website. Although you wish to have as high a number as you can get, if you put a lot of energy and effort into stressing over the numbers shown in individuals' Google tool bar, you will make yourself insane. Your page rank will go up and down over time, since page rankings are reset once every few months. To add to this, the crawlers that the major sites use are given new criteria to search for constantly. You need to ensure you are writing quality content and have a great site, and you won't have a problem ranking in the search engine lists!
The key tenets of Search Engine Optimization really can be simplified to four words: Links, Popularity, Reputation, and Text. Once you know how to manage these four areas, all of the other little hints and tricks you read about do not matter. Regardless of whether or not you're bringing SEO into your business, focus on these elements anyway. Try not to fret about using every single SEO fad you come across in your marketing. They won't last long enough for Google to put out its next page ranking. Instead focus on good readable content and the SEO will fall into place naturally!
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