by Esteban Ferreira
A lead generation website is built to encourage folk to make investigations or opt-in to get more info about your products or opportunity.
Consideration should invariably be given to the programme you use to generate emails when building a lead generation website.
Leads Generation Websites use Autoresponders
AWeber is an excellent choice for setting up an e-mail system but there are lots of other fantastic companies that may handle your e-mails these systems are built to send out a series of e-mails to anyone that signs up on your site. Most auto responder systems employ a double opt-in process which will keep you in conformity with the Can Spam Act. When prospects are asked to approve their opt-in requests, unfortunately many do not.
Emails should be written in a way that provide fascinating and useful information and not just be a selling spiel. Consider the emails you get. How long do you stay on a list that bombards you daily with sales messages and not much else?
Take into account the info you're going to request in your opt-in box. Folk are distrustful of giving out too much info at first, at least get the subscriber's first name and their email address naturally, and you might add a field to discover precisely what they are enthusiastic about. As an example you may have a drop-down box that lists the products on your site, you can then build lists and send relevant info regarding the product the customer is interested in. So if you have a dozen different products you might build a dozen different lists, every one aimed at each specific product.
Pay extra attention when writing your e-mails, whenever you set up a collection of mails in your autoresponder system, they ought to be checked and double-checked. Spelling errors suggest that you are messy and many of us will not read an e-mail that is three feet long. Your email should be accurate and topical and drafted in short paragraphs with masses of white space.
It will not take long for you to build a respectable list at which point you can send out a once per month newsletter thru your autoresponder system letting customers know about the newest reports in the sector or about new products that you're offering.
Always address your customer by his or her first name many make the mistake of not filling in that field and hence subscribers are addressed as "dear subscriber" which isn't extremely private - you should always compose an email as if you're writing to a chum and never use direct commands like "buy this" or "you must get this". The most highly efficient method to get a sale is to help somebody with their issues by giving them handy information, and offering something free like an ebook is always welcomed.
Everything that you send to your customer should have value and be important. If all of a sudden your unsubscribe list goes off the charts then that's fair warning that you've done anything wrong, although you'll always have a specific number of unsubscribers.
Your lead generation website is only a platform for your e-mail and autoresponder system. But you won't be in a position to generate leads without an auto responder. Take a while to familiarize yourself with the system you choose and experiment to see what works best for you. Do not send out a sales pitch to your subscribers too frequently. Be beneficial. Learn the way to build relations. Offer price and inspire participation and feedback.
The wonderful thing about an efficient autoresponder system is that it never sleeps!
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