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luni, 16 ianuarie 2012

Insider Content Marketing Strategy

Insider Content Marketing Strategy

by Esteban Ferreira

Executing a great content marketing strategy may just be the answer you're looking for to help drive more quality traffic to your website, build your list and make more sales - without alienating future clients.

The idea is easy. Instead of blanketing the known universe with crass commercial advertising campaigns and attempting to interrupt peoples lives in the expectations of making a much needed sale, the goal is to provide helpful information that is both appreciated and valued by those who are actively searching for an answer to their issues.

What's Content Marketing?

Content marketing means actively making, publishing and promoting value-based content ( think blog entries, articles, white papers, and educational videos ) in such a fashion as to attract prospects who are actively hunting for your product, service or business proposition now.

Put simply, a great content marketing strategy would seek first to understand precisely what your primary target market is actively trying to find, making content to reply to that voiced need in the market and then promoting that content so it can be discovered easily.

Then, once you have caught their attention and they have engaged in your content, the primary goal is to obtain opt-in authorization to continue to deliver your "marketing content" over an extended period of time. This gives you the chance to put up a trust relationship, and the repeated exposures multiplies the opportunity to make a sale.

Content Marketing Strategy - the Foundation

There are many ways to profit with a good well-planned content marketing strategy. You can publish and educational blog, produce video help texts, write email newsletters, draft white papers and offer a spread of free reports or easy tools. Yet unless you know what, precisely, potential prospects are actively looking for... You'll have wasted your time.

The key to starting a successful content marketing strategy is to put yourself in the customer's shoes at the time they're have an active want to learn more about whatever it is you offer. Then look for methods to shed light upon and improve her life without recourse. Meaning do what you can to readily offer amazing value first before asking for the sale.

Now on the web this suggests utilizing the same words and word phrases in your marketing content materials that buyers use in their search queries. Then optimize and promote your content to help it actually high on the organic search website results so it can be easily found.

Content Marketing Strategy Reviewed

Content drives the Web, and your potential customers are constantly attempting to find information that resolves a difficulty they're now haveing. They are not trying to find a fast sales pitch. The trust, credibility, and authority that content marketing creates knocks down sales resistance, all while providing a baseline introduction to the benefits of a particular product or service. It places you in the position of being a reliable advisor versus an abhorred salesman.

The individuals, businesses and network marketers that are having the most success online in terms of lead generation and sales have a tendency to take an approach that involves a high proportion of valuable content that appears to present no overt sales agenda, mixed with regular promotional messages. Maybe it is time you step up to the plate and execute your own content marketing strategy to take advantage.

For more information about getting your content to rank using a great <a href="http://tinyurl.com/82gds4h">content marketing strategy</a> click the link. Get more information on how an authority blog can help you promote any business, service or product while receiving marketing training and earning 100% commissions implementing this <a href="http://tinyurl.com/7d23hxe">content marketing strategy</a> .

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