by John Roney
I remember when the Reader's Digest article titled "Can You Trust Your Dentist?" came out. The question that continued to pop up in my mind was: "what MUST I do to instill TRUST in my practice"? The answers to that question are what I believe to be vitally important to building a practice with long-term, sustainable growth.
For example, the ceiling height is higher than normal and finishing materials were kept to a minimum. Rather than install acoustical ceiling tiles everywhere, the drop ceiling and tiles were only installed where sound dampening was most needed. Elsewhere, perforated steel roof panels were left exposed with a layer of sound absorbing insulation above it to keep sound from echoing. A similar strategy could be used in operatories to only install acoustical ceiling tiles over the operatories and leave hallways and other areas open to the perforated roof panels.
The overall state of our economy has also put a premium on trust in the dental office. In this "New Economy" where patients are better educated, more demanding and more resourceful than ever before, creating an environment of stability is important. Patients are seeking "certainty and stability" in their healthcare providers. If your office has high turnover of staff and patients are not sure of "who" they are going to see on their next visit, they will leave your practice and find an office that provides familiarity and stability.
At first glance, it would appear that is the way it must be done. The only solution seems to be delaying doctors' progress until the assistant has caught up on data entry. In fact, this was the solution used at first. Not many doctors like this option but they accept it because they don't know or haven't learned any other way. If someone takes the time to identify the invisible clutter in processes they will be able to implement solutions that are more efficient thereby increasing productivity and cutting costs. The second step is to evaluate what and when every step takes place during this procedure or process and then find ways to group similar items together. A viable option for the above example is to reorganize the procedure so that everything relevant to the dental charting is completed at one time and then everything relevant to the periodontal charting completed next. This eliminates jumping between screens, jotting notes on the side, and it does not delay the doctor.
Looking back, plastic surgery used to be more about surgical repair of deformations; today, it is more about beauty and cosmetics. Heck, I don't believe the terms "cosmetic surgery" or "cosmetic dentistry" were used 25-30 years ago! Getting back on point; with this increased public demand for these elective procedures, the <a href="http://orthodontistassistants.com/training-required-to-become-a-dental-hygienist/">Dental office jobs</a> that are known, liked and trusted are the ones that will thrive in the "New Economy". It comes back to TRUST...and what can we do to BE trustworthy.
Learn more about <a href="http://OrthodontistAssistants.com">Dental Office Jobs</a>.
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