by Richard Legg
Almost everyone in the Website marketing field know that backlink building can really make or break their Internet business. And a few years ago, trading links together with many other websites was looked upon as being a powerful way to build backlinks. The question is, is this even now a great way to build links for your site or has it become a thing of the past? Here we are talking about trading links to see if it's still worthwhile.
Let me get started with by explaining what a backlink is, a backlink is a url that is on one website which points to a different site. For the most part you will find that the search engines count these backlinks as a popularity vote for your website. Which means that your Internet site will rank higher in the search engines when you have more links to your website. Having said that you also have to recognize that not all links are created equal. Let's just say you have a web link on a site that has a page rank of 3, if the backlink is on the home page of the website you'll find that it has more value than if the link is found on a sub page of that Internet site. Almost all of the value of the backlink comes from the page rank that the link is on and not the home page, page rank.
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Under regular circumstances you'll find that when you trade links the link pointing back to your website is hardly ever on the home page. And this reduces the quality of that backlink. Websites that utilize link pages can end up with a huge selection of other links on the same page. And because Google looks at this as a negative web page there is a good probability that the link is not going to even count.
Something else that many of you know will be that Google likes one way links rather than link exchanges. Just so you know, a one way link is exactly what it sounds like, you receive a link from a website but you don't have to link back to them. Google wants to see one way links and they will in addition reward your website when they see these kinds of links. You can also hurt your search rankings if you end up trading links with Internet sites that have a bad reputation with Google. And that is not really what you are trying to do, but it can happen when you trade backlinks.
To be honest there are advantages to trading links with good Internet sites, if the site is considered to be an authority site by Google and if the web page where your backlink is possesses good traffic on it. On the other hand when you end up on a deep page of that website you must also comprehend that there is a chance that Google is not going to even index that web page because it is merely full of links. But that is what most people do when they trade links. In short you will find only a few ways to make link trading work to your benefit and it can be extremely time consuming to do them, however you can find other ways to create one way links.
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